L'Oreal has recently launched a television campaign for a wrinkle-reducing skin cream targetted at men. Now, I had a couple of reactions to this commercial. 1) A small, mean part of me felt, "Aha! Now the beauty industry is going after men; see how you like it!" The other part of me felt like, 2) Well, maybe if men are subjected to 1/10th of the policing messages women are about their looks, there will be a bigger outrage and somehow corporations will respond and stop pulling this shit on women and men.

Isn't that sad? That I believe the only way the system will be changed is when it affects men?

Has anyone else seen the ad - what do you think?